Top 3 Reasons Why You Need To Know How To Shoot Video With Your Smartphone

iPhone video

Chances are if you are reading this you already understand the power of video for your business. The statistics on how many people are watching videos on websites change daily so I am not going to give an exact figure but I can tell you that it is astonishing. Upward of 70% of people are more likely to click on your video that you have created about your business than they are to read your written content on the about page.

According to a December 2013 post by Business Insider 1 in every 5 people in the world own a smartphone (and I am sure this statistic is rapidly changing as well). To me this means that more people have access to the internet than ever and have quicker access to your business. You are competing now on a global playing field and you not only need to differentiate yourself in the marketplace but you need to keep your content and message fresh and interesting.

In traditional marketing you would have and advertising agency put together a campaign and end up spending a lot of time and money putting it together. Now you can take this into your own hands and create your own message and have it written, shot, edited and streaming on your website all in a matter of hours.

So why use your smartphone to shoot? Well here are my top 3 reasons:

1.) The quality is better than ever.  So my new iPhone 5s has 1080p HD video camera and I can tell you it rivals my Cannon DSLR. Never before have so many people had access to this kind of camera quality. With everyone jumping on the video bandwagon and more and more video being watched everyday, viewers are becoming more discriminating about what they are willing to watch. The quality of a video certainly is a deciding factor in whether or not one will continue to watch.

2.) It’s easy to learn how to shoot. As a professional cinematographer and photographer I spent many years learning my craft and learning how to use camera equipment. The kinds of images we are now capable of capturing with our smartphones took literally hours and sometimes days to set up and cost 100’s of thousands of dollars to create. Technology has taken all the mystery out of creating these kinds of images. Now all you have to do is get a few inexpensive accessories, like a microphone and a tripod and you now have a complete video production kit in your hands.

3.) You always have it with you.  I have several professional cameras that I use to create my client videos but the one I use the most for my own marketing purposes is my iPhone 5s mostly because I can shoot at anytime, in any place. So when I am out and about and I find an awesome marketing opportunity I go for it! The power of video comes from you being authentic and inspiring to the viewer. Whether you are selling a product or service, people buy because of you and what better way for them to connect with you than seeing you being truly authentic.

Start learning the basics now with some free videos I have created for you. I promise that you will be shooting professional looking videos in a matter of days after watching these beautiful tutorials.

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